Through the Lens of Libby Edelman was a nationwide awareness campaign focusing on the brand’s heritage to emphasize the artistry, authenticity, and timeless point of view behind Sam Edelman.

I contributed to the campaign concept and graphic treatment, as well as leading paid media placements across national editorial—including Vogue, The New York Times, and WWD, E-Commerce placements & design, and out-of-home advertising across key U.S. markets. Ultimately increasing our web traffic by 47% and increasing retail footprint.