Sam Edelman Duet Fragrance launched with an illustration-led visual identity designed to translate the duality of the scent into a cohesive brand expression.

I created custom artwork applied across the fragrance box, PR book, and graphic collateral, building a unified visual system for launch.

CREDITS

Libby Edelman — Lifestyle Photography
Celeste Miller — Art Direction
Olivia Rogers — Production
Lauren Corrado & Aeri Park — Graphic Design